NOF Group Sustainability

"Plus! NOF" Case Studies: Solving Customer Challenges

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By adding materials with high-function characteristics to
our customers’ product development,
we help maximize the value of their final products.
This diagram illustrates NOF’s business model. Through our high-performance materials—comprising three segments (Functional Chemicals, Pharmaceuticals, Medical & Health, and Chemical Products)—we address challenges such as “making food taste better,” “improving usability,” and “preventing rust” that arise during our customers’ development processes. We refer to this approach as “Plus! NOF.” Through “Plus! NOF,” we enhance the value of our customers’ products and contribute to society.

NOF offers high-function materials to help companies achieve “more” for their products, such as making medicines more effective, making parts more compact, making foods more delicious, and becoming more environmentally friendly. High-function materials are those that enhance properties such as stability, easy sliding, seamless blending, stretchiness, and high repellency. Amid the increasing commoditization of products and services and continued commitment to decarbonization, a challenge for customer compani only creating new products but also improving the quality of existing ones. NOF supports these efforts. Beyond simply supplying our products, we also work closely with our customers as partners in product development. By flexibly customizing materials to meet specific needs, we help turn our customers’ desire for “more” into reality.
Since our founding in 1937 as a chemical manufacturer using fats and oils as raw materials for soap, the NOF Group has continuously evolved in step with societal changes. Today, we focus our R&D efforts on three prioritized business fields: Life/Healthcare, Environment/Energy, and Electronics/IT. Our greatest strengths lie not only in the design and synthesis of materials, but also in our analytical and evaluation technologies and know-how. Furthermore, we expand our R&D areas and deepen our expertise through industry-academia-government collaboration, in addition to in-house efforts.

Examples of NOF Group products that solve customer challenges
We present 12 examples of NOF Group products that solve customer challenges. To highlight five of these examples: (1) To address the challenge of improving skin elasticity, we offer a high-performance moisturizing ingredient (LIPIDURE) with approximately twice the moisturizing power of hyaluronic acid. (2) To address the challenge of preventing metal corrosion, we offer an environmentally friendly, water-based rust inhibitor (Geomet). (3) To address the challenge of reducing the burden on patients, we offer activated PEG (SUNBRIGHT, COATSOME) that efficiently delivers drugs to the affected area. (4) To address the challenge of extending the shelf life of bread, we offer functional baking fats (Crum Soft) that inhibit staling. (5) To address the challenge of preventing road icing, we offer an environmentally friendly de-icing agent (Kamag) that contains no salt compounds.